Stop! In the name of sales

The Puget Sound Business Journal asked me to give a presentation on tradeshow sales and etiquette recently, since their Expo is coming up in October. I was excited to do it and asked my colleague Matt Heinz, with Heinz Marketing, to co-present with me and talk about the marketing and sales aspect of tradeshows.

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Tradeshow and booth etiquette best practices

This is a guest post by Matt Heinz, founder and principal of Heinz Marketing, LLC. You can learn a lot about what to do, and what not to do, at a tradeshow booth just by walking around and observing behavior at just about any event. Below are some of the observations and etiquette best (and…

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7 Etiquette Best Practices for Your Next Networking Event

This is a guest post by Matt Heinz, founder and principal of Heinz Marketing, LLC. You’ve seen what not to do.  You’ve likely experienced it more than once.  The guy who talks only about himself.  The contact who’s constantly scanning the room for someone else.  The sales rep who paid good money to be there,…

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