Have you ever had a conversation with someone on the phone and wondered about the meaning of their words? If so, it’s possible the lack of body language made the conversation difficult to interpret. According to research conducted by Professor Albert Mehrabian, when we communicate feelings and attitudes, 7% of the meaning is contained in the words we use. 38% of the meaning comes from the way words are used – tone, volume, speed, etc. And facial expressions convey 55% of the meaning. Therefore, a conference call or phone meeting can lead to some miscommunication due to the lack of body language. Because of this and other reasons, many companies are converting to video conferencing technology for meetings to increase understanding, reduce travel expenses and increase productivity.